About Marketers in Demand

Welcome to Marketers in Demand, a 15-year-old business dedicated to setting the industry standard for B2B tech marketing. Our passion is partnering with more B2B tech clients than any marketing agency in the world.

We specialize in B2B tech marketing, working with small, scrappy teams at mid-size B2B tech companies. If you have experience working with this type of client, you’re in the right place.

You’ll love it here if you:

• Do what you say (have integrity)
• Make it a 9 (pursue progress, not perfection)
• Say what you mean (balance candor and grace)
• Are a problem solver (solution-centric)
• Are a systems thinker (solve the root problem, not just the symptom)

About the Role

The Head of Content owns the systems and strategy behind scalable, high-quality content production for our B2B clients. This role focuses on building an operationally excellent content function, enabling junior writers and strategists to execute at a high level using defined processes, AI-enhanced tools, and proven best practices.

This is a client-facing and cross-functional role, focused on building content systems and workflows in close collaboration with Strategy and Creative teams. While strong writing is foundational, this role is less about being a hands-on copywriter and more about building the infrastructure to make great content happen at scale.

Responsibilities

Systems-Driven Content Operations

• Build and evolve content systems that enable consistent quality at scale (prompt libraries, AI workflows, SOPs) across a variety of written mediums (ads, blogs, ebooks, etc.)
• Implement QA protocols, review templates, and tone/voice standards
• Optimize workflows and delegate execution to junior writers
• Ensure all content systems and workflows incorporate SEO best practices

AI-Enabled Content Strategy

• Leverage AI tools to ideate, draft, and refine content efficiently
• Collaborate with developers and MarTech leads to roll out smart content workflows
• Stay ahead of emerging content technologies and integrate them into processes

Team Leadership & Quality Oversight

• Mentor a team of junior writers
• QA client-facing content with an eye for clarity, strategic fit, and polish
• Conduct training and enablement for content team and cross-functional collaborators

Client Engagement & Partnership

• Join strategic client calls and presentations focused on content development
• Align with client strategy leads to develop client-specific content workflows

Success Metrics

• Utilization Rate: 75%+ billable time focused on a combination of client work and systems development.

What We Offer

• A fast-paced, results-driven environment that values expertise and execution
• The opportunity to lead and shape a key marketing discipline within a growing organization
• A collaborative, high-performance team that values transparency and innovation
• A leadership team that prioritizes your success and professional growth

If you’re systems-minded, future-focused, and passionate about the intersection of content, strategy, and AI—this is your seat at the table.

Join us at Marketers in Demand and help shape the future of B2B tech marketing.